Our motive


Tour de Froth is a life-changing cycling tour dedicated to the welfare of our planet and all that inhabit it.

By joining the rolling wolf pack, you’ll be another cog in the wheel helping to promote the positive benefits of living in a cruelty-free world with a cleaner natural environment.

We want our participants to enjoy the ride, and know that they are part of a movement that is advocating positive change for our future.

Our mission is to create a fun event that also spreads awareness of how easy and sustainable choosing to live cruelty-free, can be!

Tour de froth foundation aims to create a conscious shift for people to make more ethical choices in their daily lives, by living the example, whilst advertising/promoting ONLY ethical brands along our journey, creating awareness for those alternative / cruelty free options-  Together we can make the change.